The big picture
If you think investing is for other people, here's another way to look at it: Investing is a tool to potentially help you grow your money and thereby achieve your dreams. It doesn't matter if you're saving to take a vacation, buy a home, or retire comfortably—investing wisely can help you get there.

Before you begin, it's important to understand that investing is different from saving. Whereas saving implies parking your money in a safe and liquid account, investing combines the opportunity for increased growth with increased risk.

Sometimes more risk means the potential for more gain—but not always. As an investor, perhaps your most important job is to understand when the risk you're taking on is giving you the opportunity for greater return—and when it isn't. To be a successful investor, you want to take on only risk that is appropriate for your situation and that carries the potential for commensurate return.

You don't necessarily need a lot of money to get started. Here are three general guidelines for every investor:

Decide what's important to you. Start by setting goals. When you have a tangible idea of what you want to achieve, it will be easier—and more rewarding—to go about achieving it.

Understand the basics. The principles of investing don't change. The economy changes, markets change, your own needs and goals may change—but the strategies you use to meet those goals and handle market fluctuations remain the same. Learn them once, and you've learned them for good.

Keep a long-term perspective. Investing is not a quick fix; it requires an ongoing commitment. You need to stick with it to get results. But the results you're working toward are real and related to your life, helping you take care of yourself and your family now and in the future.

Don't know where to begin?
When you're first starting out, the new words and concepts may seem overwhelming. If you are new to investing, or just feeling a bit rusty, start with a few of the building blocks: stocks, bond and cash.

Understanding Mutual Funds and Exchange-Traded Funds
A simple and efficient way to start investing

Rather than investing in an individual stock or bond, many investors choose to invest in mutual funds or exchange-traded funds (ETFs). Mutual funds and ETFs provide automatic diversification, so you can be invested in several companies or industries without having to choose individual stocks. They're also professionally managed, so you don't have to spend time following the day-to-day happenings in the stock market.

Understanding mutual funds.
A mutual fund is a company that pools money from many investors and invests in a broad range of securities, depending on the goal of the fund. Just like you, a mutual fund can choose to buy stock in companies, invest in bonds or cash, or select a combination. With a mutual fund, your order to buy or sell shares is processed at the end of the day and, unless there is a load or transaction fee, there is no cost for the trade.

Investing in mutual funds might be a good choice if you:

  • Seek active management—While ETFs passively track an index, mutual fund managers of actively managed funds aim to beat the market through strategic stock selection. (Index funds, on the other hand, are not actively managed. Rather, they're automatically invested to track an index.)
  • Look for unique investing strategies—Mutual funds often follow unique investing strategies, such as actively managed target-date funds.
  • Want to limit fees—Look for mutual funds that do not charge transaction fees or sales commissions.

Understanding ETFs.
ETFs track an index, or a basket of assets such as an index fund, and are traded on a public stock exchange. With an ETF, you can buy or sell shares at any time during the trading day (like a stock); in some cases, a commission for each purchase or sale is charged. ETF shares typically have higher liquidity than mutual fund shares.

Investing in ETFs might be a good choice if you:

  • Trade actively—Shareholders can sell short, buy on margin, and set stop or limit orders.
  • Want niche exposure—Some ETFs focus on specific industries or commodities.
  • Are tax-sensitive—Shareholders are not taxed on capital gains from sales inside the fund.

Types of funds.
There are many types of funds, with varying investment styles. And each fund carries a different level of risk and return.

Here are the main types of funds:

Index funds are good options for both first-time and seasoned investors. Each of these funds comprises a portfolio of stocks that attempts to mimic the performance of a specific index, such as the S&P 500® Index or the Wilshire 5000 Index. In addition to providing diversification, index funds can be attractive because of their simplicity and relatively low fees.
Actively managed funds have managers who invest with hopes of beating a benchmark. Performance varies greatly depending on the type of fund and its manager, so you have to be sure to choose carefully.
Stock (or equity) funds invest in U.S. or foreign stocks. There are many different stock funds, with a wide variety of risk levels. (Some stock funds are also index funds, while other are actively managed.)
Bond funds typically invest in corporate, municipal, or government bonds. They are further classified by whether they are taxable or nontaxable.1 These types of funds are usually conservative investments.
Money market funds generally invest in cash equivalents such as U.S. Treasury bills and CDs. They are lower-risk investments and tend to offer better returns than savings accounts, but they are not insured by the FDIC.
Blended or balanced funds invest in stocks and bonds with the goal of achieving both investment growth and stability.
Target-date or life-cycle funds are mutual funds that shift asset allocation as your target date for needing the money draws near. These are great options for people who want a single investment and don't want to have to rebalance their portfolios frequently. They can also be a good choice for retirement investing.

Tips for choosing the right fund.
Here are some things to consider:

  • Start with broad-based funds. This will to help ensure the right amount of diversification.
  • Consider no-load funds with no transaction fees. You don't want to pay sales charges if you don't have to. Watch out for other fees such as operating expenses. High fees can really eat into your returns.
  • Choose funds with steady performances and solid track records. Measure a fund's performance against an appropriate benchmark. For example, you could compare the performance of a large-cap mutual fund with the S&P 500 Index. Keep in mind, though, that past performance is no indication of future results.
  • Consider the tax implications. Taxes can have a big impact on returns. For instance, funds right for a tax-deferred account like an IRA may not be right for a taxable account.

Not all funds offer broad-based diversification. For example, some funds invest in a single industry or sector. Keep this in mind as you choose funds.

A private wealth advisor can help you learn more.